Joerg Hendricks

Lead Architect chez SAP · LinkedIn

Aperçu de la présentation

SAP HANA was one if not the most significant innovation by SAP in the last decade building the foundation for SAP Intelligent Enterprise and applications in many other areas like sports analytics, systems supporting precision cancer treatment, or environmental research using satellite data.

Following the introduction of the fundamental concepts of SAP HANA like in-memory data management and additional engines, SAP Marketing Cloud will be used as showcase to present how this platform drives innovative solution like advanced customer segmentation, sentiment analysis, and personalized offer recommendations.